Product efficiency in the Spanish automobile market
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چکیده
منابع مشابه
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Analyzing consumers’ product preferences has become more powerful tool as information technology progresses and marketing methods improves. Using POS data, we can analyze consumers characteristics and their diversity. In many cases, however, we may not be able to get hold of the individually-based micro data. In this paper, we empirically analyze Japanese automobile market using market-level ag...
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ژورنال
عنوان ژورنال: Investigaciones Europeas de Dirección y Economía de la Empresa
سال: 2013
ISSN: 1135-2523
DOI: 10.1016/j.iedee.2012.07.003